We ha ebeen alcohol free for two years but still enjoy the 'idea' of a glass of wine at lunch however, most of these taste like grape juice, without the bottom end of the flavour and back of the mouth completeness of real wine. It's not bad, much better than those we purchased tow years ago, the technology has come a long way, however, the red is like a beaujolais nouveau rather than say, bordeaux or pomerol. ;) keep trying, it's a very good product, just not quite there yet.